What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of optimizing website content for AI-powered search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike traditional SEO which optimizes for ranking in search results lists, GEO optimizes for being quoted, referenced, or recommended by AI assistants.

How is GEO different from SEO?

SEO optimizes for keyword rankings and backlinks. GEO optimizes for AI citability, entity recognition, brand authority across platforms, and structured data that AI systems can parse and extract.

How do I check if AI crawlers can access my site?

Use a GEO audit tool to check your robots.txt for 14+ AI crawlers including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. The tool will show which crawlers are allowed, blocked, or not mentioned.

What is a good GEO score?

GEO scores range from 0-100. A score of 75+ is considered strong. Scores are based on citability, brand authority, content quality, technical foundations, structured data, and platform optimization.

Home/GEO by Industry

GEO by Industry

Every industry has unique AI search challenges. Choose your industry to learn specific optimization strategies backed by real audit data.

GEO for SaaS

Learn how to optimize your SaaS website for AI search visibility. A complete guide to GEO for B2B SaaS — SoftwareApplication schema, pricing page AI optimization, and how to get your product cited by ChatGPT.

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GEO for E-commerce

Optimize your online store for AI shopping recommendations. Learn how to get your products cited by ChatGPT and Perplexity — Product schema for AI, Shopify GEO optimization, and ecommerce AI visibility strategies.

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GEO for Local Business

Learn how to appear in ChatGPT local search results. GEO for local businesses — LocalBusiness schema, Google Business Profile for AI, and how to rank in AI-powered 'near me' searches.

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GEO for Publisher

Learn how to get your articles and blog posts cited by ChatGPT, Claude, and Perplexity. GEO for publishers — Article schema for AI citation, content citability scoring, and strategies to become an AI-referenced source.

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GEO for Agency

Add GEO services to your agency offering with white label reports. Learn how to sell GEO audits to clients, price your services, and generate professional AI search visibility reports.

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GEO for WordPress

Learn how to optimize your WordPress website for AI search visibility. Complete guide to GEO for WordPress — SEO plugins for AI, schema markup in WordPress, and how to get your WordPress content cited by ChatGPT and Perplexity.

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GEO for Webflow

Optimize your Webflow website for AI search visibility. Complete guide to GEO for Webflow — AI cms optimization, schema markup in Webflow, and how to get your Webflow content cited by ChatGPT, Claude, and Perplexity.

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GEO for Squarespace

Learn how to optimize your Squarespace website for AI search visibility. Complete guide to GEO for Squarespace — schema markup in Squarespace, llms.txt for Squarespace, and how to get your Squarespace content cited by ChatGPT, Claude, and Perplexity.

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GEO for Wix

GEO for Wix Websites. Optimize your Wix website for AI search engines like ChatGPT, Claude, and Perplexity. Learn how to make your pages discoverable and citable by AI.

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GEO for Legal / Law Firms

Learn how law firms, attorneys, and legal practices can optimize for AI search visibility. Complete guide to GEO for legal — Attorney schema, practice area content structuring, and how to get your legal website cited by ChatGPT and Perplexity for legal queries.

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GEO for Real Estate

Learn how real estate agents, brokerages, and property portals can optimize for AI search visibility. Complete guide to GEO for real estate — RealEstateListing schema, property content citability, and how to get your listings and neighborhood guides cited by ChatGPT and Perplexity.

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GEO for Healthcare

Learn how hospitals, medical practices, and healthcare organizations can optimize for AI search visibility. Complete guide to GEO for healthcare — MedicalBusiness schema, health content citability, and how to get cited by ChatGPT and Perplexity for health queries.

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