GEO Insights

Eight sites, two user agents, one fetch each on October 14, 2026: all eight ship an llms.txt now, six name no AI crawler, and one answers Googlebot with a 403.

Six Wix sites measured Oct 12, 2026: all six auto-ship llms.txt, five advertise MCP endpoints, zero name a single AI crawler.

Which AI crawlers matter, how 25+ major sites handle them in robots.txt, and the exact rules that get your content into ChatGPT, Claude, and Perplexity.

Ahrefs analyzed 75,000 brands and found mentions correlate 3x stronger with AI visibility than backlinks. Here's what that means in practice.

Raise your GEO score in a sensible order: the one-day fixes first, the slow variables second. Every step here comes from real audit data, not theory.

Generative Engine Optimization (GEO) makes your content quotable inside ChatGPT, Claude, and Perplexity. Here's what it optimizes, backed by audit data.

Eight hospitality brands measured Sept 12, 2026: one llms.txt file, zero Hotel or Restaurant schema, three bot walls, JS-only menus.

Six sites, one text-only fetch each, Aug 29, 2026: two real llms.txt files, four 404s, one 403 wall, a missing canonical, and the check order that finds them.

Eight travel giants measured Aug 25, 2026: Booking.com and Airbnb lack llms.txt, Marriott and TripAdvisor block crawlers; Kayak ships a file with FAQ schema.