What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of optimizing website content for AI-powered search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike traditional SEO which optimizes for ranking in search results lists, GEO optimizes for being quoted, referenced, or recommended by AI assistants.

How is GEO different from SEO?

SEO optimizes for keyword rankings and backlinks. GEO optimizes for AI citability, entity recognition, brand authority across platforms, and structured data that AI systems can parse and extract.

How do I check if AI crawlers can access my site?

Use a GEO audit tool to check your robots.txt for 14+ AI crawlers including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. The tool will show which crawlers are allowed, blocked, or not mentioned.

What is a good GEO score?

GEO scores range from 0-100. A score of 75+ is considered strong. Scores are based on citability, brand authority, content quality, technical foundations, structured data, and platform optimization.

AI Citations Articles — GEO Blog

GEO for Startups: How Small Brands Get Cited by AI Search

Startups can't outspend big brands, but they can out-cite them. Learn the focused GEO playbook small teams use to get cited by ChatGPT and Perplexity.

August 5, 2026·7 min read

GEO Startups

Content Freshness for AI Citations: When to Refresh for GEO

Learn why AI citations decay, how often to refresh for ChatGPT and Perplexity visibility, and which page elements to update first to keep your GEO score strong.

July 23, 2026·7 min read

GEO Content Freshness

GEO Content Writing: How to Structure Blog Posts for AI Citation

Writing for AI citation is different from writing for Google. This guide covers the specific content structure, passage length, and formatting techniques that increase your chances of being cited by ChatGPT, Claude, and Perplexity.

July 20, 2026·6 min read

GEO Content Writing

How AI Search Engines Cite Websites: The Mechanism Behind AI Citations

How do ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini actually decide which websites to cite? Here's the mechanism behind AI citations — and what it means for your content strategy.

July 11, 2026·7 min read

AI Search GEO

Perplexity AI Citations: Why Your Site Isn't Being Cited and How to Fix It

Perplexity cites sources differently than ChatGPT. If your site isn't appearing in Perplexity answers, here's what's wrong and how to fix it — based on real crawl data from GeoCheckr.

July 7, 2026·5 min read

Perplexity GEO